{"id":78,"date":"2019-02-20T10:57:23","date_gmt":"2019-02-20T10:57:23","guid":{"rendered":"http:\/\/publicbenefitdesign.com\/?p=78"},"modified":"2021-11-04T08:24:55","modified_gmt":"2021-11-04T08:24:55","slug":"visual-sensemaking","status":"publish","type":"post","link":"https:\/\/publicbenefitdesign.com\/en\/2019\/02\/20\/visual-sensemaking\/","title":{"rendered":"Visual SenseMaking. Claves metodol\u00f3gicas y aplicaci\u00f3n pr\u00e1ctica"},"content":{"rendered":"

Visual SenseMaking<\/strong> es la pr\u00e1ctica de dar sentido a situaciones complejas mediante m\u00e9todos y herramientas visuales que incluyen im\u00e1genes, diagramas, gr\u00e1ficos, charts, dibujos, etc. para convertir una situaci\u00f3n compleja, abstracta, no definida,\u00a0en otra comprensible\u00a0y\u00a0comunicable mediante la conceptualizaci\u00f3n y construcci\u00f3n de esquemas visuales\u00a0universalmente reconocibles y asimilables.\u00a0Este m\u00e9todo se puede aplicar\u00a0a cualquier problema y contexto:\u00a0organizaciones, sistemas, procesos, retos, oportunidades.<\/p>\n

\n

Claves del proceso Visual SenseMaking<\/span><\/h1>\n

Durante este proceso organizaremos y analizaremos en primer lugar el material “en bruto”; posteriormente buscaremos los facts o <\/em>claves\u00a0e\u00a0investigaremos para construir un historia clara \u00a0mediante un\u00a0modelo visual conceptualmente sencillo que de sentido al problema planteado.<\/p>\n

    \n
  1. Investigaci\u00f3n<\/strong> (Data collection\/fact finding)\n
      \n
    1. Preguntar \/ recopilar data y materiales (fotos, documentos…)<\/li>\n<\/ol>\n<\/li>\n
    2. Organizaci\u00f3n<\/strong> (examination\/analysis)\n
        \n
      1. Escribe\u00a0en paneles los resultados de la investigaci\u00f3n \/\u00a0Marca, ordena los materiales \/ Determina qu\u00e9 falta \/ Encuentra patrones y haz asociaciones<\/li>\n<\/ol>\n<\/li>\n
      2. Modeling<\/strong> (Conceptualizaci\u00f3n\/s\u00edntesis)\n
          \n
        1. Consolida el an\u00e1lisis de forma visual\u00a0\/ Crea\u00a0diagramas o modelos donde mostrar los puntos clave \/ Sintetiza la esencia<\/li>\n<\/ol>\n<\/li>\n
        2. Storytelling<\/strong> (Explica\/Comunica)\n
            \n
          1. Identifica qu\u00e9 modelos visuales construyen mejor tu historia<\/li>\n<\/ol>\n<\/li>\n
          2. Desarrolla la l\u00f3gica de la historia<\/strong>\n
              \n
            1. Escoge el mejor medio para hacerlo (web, video, presentaci\u00f3n…)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
              \n

              Caso pr\u00e1ctico: Visual Sensemaking aplicado a la Comunicaci\u00f3n universitaria<\/span><\/h1>\n

              El esquema adjunto corresponde a un ejercicio de Visual Sensemaking que llevamos a cabo en la Universidad Europea de Madrid para conceptualizar un mapa visual de los canales, tipolog\u00edas e hitos de comunicaci\u00f3n con el estudiante para compartir con el resto de organizaci\u00f3n. La representaci\u00f3n visual adjunta sirvi\u00f3 tambi\u00e9n para alinear los esfuerzos y estrategias de los departamentos de atenci\u00f3n al estudiante y de marketing: definir y\u00a0crear nuevos canales, \u00a0coordinar esfuerzos, planes estrat\u00e9gicos, etc. Este ejercicio de Visual SenseMaking\u00a0fue especialmente relevante para ayudar a definir y crear procesos internos que han\u00a0mejorado sustancialmente la comunicaci\u00f3n con los estudiantes.<\/p>","protected":false},"excerpt":{"rendered":"

              Visual SenseMaking es la pr\u00e1ctica de dar sentido a situaciones complejas mediante m\u00e9todos y herramientas visuales que incluyen im\u00e1genes, diagramas, gr\u00e1ficos, charts, dibujos, etc. para convertir una situaci\u00f3n compleja, abstracta, no definida, en otra comprensible y comunicable mediante la conceptualizaci\u00f3n y construcci\u00f3n de esquemas visuales universalmente reconocibles y asimilables.<\/p>\n","protected":false},"author":2,"featured_media":1095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0},"categories":[308,311,205,193,202],"tags":[68,79,223],"yoast_head":"\nPUBLIC BENEFIT DESIGN\u2122 | Ejemplo pr\u00e1ctico de Visual SenseMaking<\/title>\n<meta name=\"description\" content=\"Visual SenseMaking es la pr\u00e1ctica de dar sentido a situaciones complejas mediante herramientas visuales que incluyen im\u00e1genes, diagramas, gr\u00e1ficos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/publicbenefitdesign.com\/en\/2019\/02\/20\/visual-sensemaking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBLIC BENEFIT DESIGN\u2122 | Ejemplo pr\u00e1ctico de Visual SenseMaking\" \/>\n<meta property=\"og:description\" content=\"Visual SenseMaking es la pr\u00e1ctica de dar sentido a situaciones complejas mediante herramientas visuales que incluyen im\u00e1genes, diagramas, gr\u00e1ficos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/publicbenefitdesign.com\/en\/2019\/02\/20\/visual-sensemaking\/\" \/>\n<meta property=\"og:site_name\" content=\"RURALTIFIC \/ PUBLIC BENEFIT DESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PilarSaura.DesignThinking\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-20T10:57:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T08:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/03\/VISUALTHINKING_LPA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3473\" \/>\n\t<meta property=\"og:image:height\" content=\"2702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruraltific\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pilarsaura_v\" \/>\n<meta name=\"twitter:site\" content=\"@pilarsaura_v\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruraltific\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/publicbenefitdesign.com\/en\/2019\/02\/20\/visual-sensemaking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/en\/2019\/02\/20\/visual-sensemaking\/\"},\"author\":{\"name\":\"Ruraltific\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/e3a28c913a27c6f8a0ac1e484d0ef706\"},\"headline\":\"Visual SenseMaking. 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