{"id":53,"date":"2017-02-22T10:00:24","date_gmt":"2017-02-22T10:00:24","guid":{"rendered":"http:\/\/publicbenefitdesign.com\/?p=53"},"modified":"2021-11-04T08:49:39","modified_gmt":"2021-11-04T08:49:39","slug":"innovationmethodsmapping_libro","status":"publish","type":"post","link":"https:\/\/publicbenefitdesign.com\/en\/2017\/02\/22\/innovationmethodsmapping_libro\/","title":{"rendered":"63 modelos de innovaci\u00f3n en los \u00faltimos 80 a\u00f1os"},"content":{"rendered":"<p>Os recomiendo much\u00edsimo este libro escrito por <a href=\"http:\/\/www.humantific.com\">Elizabeth Pastor y GK VanPatter<\/a>, fundadores de <strong>Humantic<\/strong>.\u00a0En este\u00a0libro vas a encontrarte con un trabajo descomunal, \u00e9pico y muy generoso que da\u00a0sentido a los procesos de innovaci\u00f3n y Design Thinking\u00a0desarrollados\u00a0con \u00e9xito por diferentes autores y\u00a0\u00e1mbitos en\u00a0los\u00a0\u00faltimos 80 a\u00f1os. Este libro aporta claridad, an\u00e1lisis y rigor a un\u00a0panorama de innovaci\u00f3n un tanto ca\u00f3tico y complejo como el actual, donde hay\u00a0una avalancha de m\u00e9todos de innovaci\u00f3n que\u00a0requer\u00edan este <em>sensemaking<\/em> que comparten\u00a0en su libro Innovation Methods Mapping (De-Mystifying 80+years of Innovation Process Design).<\/p>\n<p>He tenido el privilegio de aprender y trabajar con ellos en varias ocasiones en los \u00faltimos cinco a\u00f1os y s\u00e9 por experiencia que sus visi\u00f3n de dise\u00f1o y las metodolog\u00edas que han desarrollado son m\u00e1s que efectivas:\u00a0son m\u00e1gicas.\u00a0<em>Enhorabuena por vuestro libro y gracias por compartirlo<\/em>. Como dice Richard\u00a0Saul Wurman:<\/p>\n<blockquote><p>&#8220;The key to making things understandable is to understand what it&#8217;s like not to understand&#8221; (La clave\u00a0para hacer las cosas comprensibles es entender lo que es no comprender)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os recomiendo much\u00edsimo &#8220;Innovation Methods Mapping (De-Mystifying 80+years of Innovation Process Design)&#8221; escrito por Elizabeth Pastor y GK VanPatter, fundadores de Humantic. Es un libro que aporta claridad y rigor al complejo y ca\u00f3tico panorama de innovaci\u00f3n actual.<\/p>\n","protected":false},"author":2,"featured_media":1127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0},"categories":[6,202],"tags":[68,78,113,112,105,123,71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PBD BRAND &amp; DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PBD BRAND &amp; DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\" \/>\n<meta property=\"og:site_name\" content=\"RURALTIFIC \/ PUBLIC BENEFIT DESIGN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PilarSaura.DesignThinking\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T10:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T08:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/03\/humantific-book2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruraltific\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pilarsaura_v\" \/>\n<meta name=\"twitter:site\" content=\"@pilarsaura_v\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruraltific\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\"},\"author\":{\"name\":\"Ruraltific\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/e3a28c913a27c6f8a0ac1e484d0ef706\"},\"headline\":\"63 modelos de innovaci\u00f3n en los \u00faltimos 80 a\u00f1os\",\"datePublished\":\"2017-02-22T10:00:24+00:00\",\"dateModified\":\"2021-11-04T08:49:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/#organization\"},\"keywords\":[\"Design Thinking\",\"Humantific\",\"Innovation Methods Mapping\",\"libro\",\"metodolog\u00edas\",\"Modelo de innovaci\u00f3n\",\"Visual Sensemaking\"],\"articleSection\":[\"Blog\",\"\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\",\"url\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\",\"name\":\"PBD BRAND & DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/#website\"},\"datePublished\":\"2017-02-22T10:00:24+00:00\",\"dateModified\":\"2021-11-04T08:49:39+00:00\",\"description\":\"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.\",\"breadcrumb\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/publicbenefitdesign.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"63 modelos y herramientas para innovar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#website\",\"url\":\"https:\/\/publicbenefitdesign.com\/\",\"name\":\"RURALTIFIC \/ PUBLIC BENEFIT DESIGN\",\"description\":\"Proyectos de Innovaci\u00f3n Rural Estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/publicbenefitdesign.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#organization\",\"name\":\"Ruraltific I Public Benefit Design\u2122\",\"url\":\"https:\/\/publicbenefitdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/04\/cropped-PBD_twitter.jpg\",\"contentUrl\":\"http:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/04\/cropped-PBD_twitter.jpg\",\"width\":512,\"height\":512,\"caption\":\"Ruraltific I Public Benefit Design\u2122\"},\"image\":{\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PilarSaura.DesignThinking\/\",\"https:\/\/twitter.com\/pilarsaura_v\",\"https:\/\/www.instagram.com\/pilarsaura_\/\",\"https:\/\/www.linkedin.com\/in\/pilarsaura\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/e3a28c913a27c6f8a0ac1e484d0ef706\",\"name\":\"Ruraltific\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2b1bbf67e175395d82f02373043a9bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2b1bbf67e175395d82f02373043a9bb?s=96&d=mm&r=g\",\"caption\":\"Ruraltific\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PBD BRAND & DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n","description":"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/","og_locale":"en_US","og_type":"article","og_title":"PBD BRAND & DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n","og_description":"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.","og_url":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/","og_site_name":"RURALTIFIC \/ PUBLIC BENEFIT DESIGN","article_publisher":"https:\/\/www.facebook.com\/PilarSaura.DesignThinking\/","article_published_time":"2017-02-22T10:00:24+00:00","article_modified_time":"2021-11-04T08:49:39+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/03\/humantific-book2.jpg","type":"image\/jpeg"}],"author":"Ruraltific","twitter_card":"summary_large_image","twitter_creator":"@pilarsaura_v","twitter_site":"@pilarsaura_v","twitter_misc":{"Written by":"Ruraltific","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#article","isPartOf":{"@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/"},"author":{"name":"Ruraltific","@id":"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/e3a28c913a27c6f8a0ac1e484d0ef706"},"headline":"63 modelos de innovaci\u00f3n en los \u00faltimos 80 a\u00f1os","datePublished":"2017-02-22T10:00:24+00:00","dateModified":"2021-11-04T08:49:39+00:00","mainEntityOfPage":{"@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/"},"wordCount":212,"publisher":{"@id":"https:\/\/publicbenefitdesign.com\/#organization"},"keywords":["Design Thinking","Humantific","Innovation Methods Mapping","libro","metodolog\u00edas","Modelo de innovaci\u00f3n","Visual Sensemaking"],"articleSection":["Blog",""],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/","url":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/","name":"PBD BRAND & DESIGN AGENCY\u2014Herramientas para la innovaci\u00f3n","isPartOf":{"@id":"https:\/\/publicbenefitdesign.com\/#website"},"datePublished":"2017-02-22T10:00:24+00:00","dateModified":"2021-11-04T08:49:39+00:00","description":"Dise\u00f1amos identidades de marca, contenidos y experiencias digitales con base estrat\u00e9gica que ayudan a nuestros clientes a crecer en un mundo cambiante.","breadcrumb":{"@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/publicbenefitdesign.com\/2017\/02\/22\/innovationmethodsmapping_libro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/publicbenefitdesign.com\/"},{"@type":"ListItem","position":2,"name":"63 modelos y herramientas para innovar"}]},{"@type":"WebSite","@id":"https:\/\/publicbenefitdesign.com\/#website","url":"https:\/\/publicbenefitdesign.com\/","name":"RURALTIFIC \/ PUBLIC BENEFIT DESIGN","description":"Proyectos de Innovaci\u00f3n Rural Estrat\u00e9gica","publisher":{"@id":"https:\/\/publicbenefitdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/publicbenefitdesign.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/publicbenefitdesign.com\/#organization","name":"Ruraltific I Public Benefit Design\u2122","url":"https:\/\/publicbenefitdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/publicbenefitdesign.com\/#\/schema\/logo\/image\/","url":"http:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/04\/cropped-PBD_twitter.jpg","contentUrl":"http:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/04\/cropped-PBD_twitter.jpg","width":512,"height":512,"caption":"Ruraltific I Public Benefit Design\u2122"},"image":{"@id":"https:\/\/publicbenefitdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PilarSaura.DesignThinking\/","https:\/\/twitter.com\/pilarsaura_v","https:\/\/www.instagram.com\/pilarsaura_\/","https:\/\/www.linkedin.com\/in\/pilarsaura\/"]},{"@type":"Person","@id":"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/e3a28c913a27c6f8a0ac1e484d0ef706","name":"Ruraltific","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/publicbenefitdesign.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2b1bbf67e175395d82f02373043a9bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2b1bbf67e175395d82f02373043a9bb?s=96&d=mm&r=g","caption":"Ruraltific"}}]}},"jetpack_featured_media_url":"https:\/\/publicbenefitdesign.com\/wp-content\/uploads\/2017\/03\/humantific-book2.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8qk6n-R","_links":{"self":[{"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/posts\/53"}],"collection":[{"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":14,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":1999,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/posts\/53\/revisions\/1999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/media\/1127"}],"wp:attachment":[{"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicbenefitdesign.com\/en\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}