All posts filed under: Thinking

You Know What? I’m Taking On This Challenge

Construction-driven process of Design Thinking focused on achieving your challenge You should fall in love with an idea, make of it a personal challenge and design your way though barriers to achieve it.  Initiate a construction-driven process of thinking focused on achieving your challenge: Recall insights of previous experiences and failures; Observe and analyze contexts and facts; Keep on the move by making micro-decisions to forward your idea in the right direction; Consider others in your decisions and try to create value for people and for you. Do it! Pursuit passion: Fall in love with YOUR challenge.  Passion will compel you to act. People with a passion are driven to pursue and create and feel an overwhelming urge to engage, to experience for themselves and to test their own capabilities and thrownness abilities. Considerations. This is a passion-driven pursuit of a personal challenge so set your mind for magical: Pick a bold challenge that gets to you personally but don’t know yet why or it lights up your heart or you may feel it relates to you emotionally. …

Connecting Beauty And Business. New Mindsets For New Challenges

  A sustainable and successful business now requires much more than there is. What if considering new possibilities and competencies directly related to human kind, such as philosophy and art? What if “Beauty” as transformative agent of change? Mark Rothko (1903–1970) Pursuing beauty is a powerful human purpose  Here are some insights for you to consider beauty in your strategic thinking that I have connected after reading the article “Rothko on Beauty, Friendship, and How the Emotional Exaltation of Art Mirrors Human Relationships” by Maria Popova Beauty is a powerful experience Beauty is one of the most effective mode of communication. “The perception of beauty is an emotional experience that involves a set of sensations that go straight to the heart”. Rothko considers the function of beauty not only as a deeply emotional experience but as a bonding agent that creates deep resonance between those beholding it. The more people you touch, the more beautiful it is.The more beauty you create, the deeper you resonate between those beholding it. The more beautifully you resonate, the more possibilities you create. Figuring out …

Lanzamiento Escuela de Idiomas

El nuevo posicionamiento del Language Center requirió una nueva imagen corporativa; un plan de comunicación interna y externa y un plan de gestión interna del cambio y rediseño de procesos internos.

Proyecto Macroempatía para ARCH+

¿Sabías que Macroempatía no existe en el diccionario?
Para el concurso internacional Neurath ARCH+ en 2014, publicamos la siguiente definición de Macroempatía: Macro (del griego μακρο, makro, que significa ‘grande’) y empatía (del griego ἐμπαθής, «emocionado») es la capacidad cognitiva de percibir (en un contexto común) lo que otro ser puede sentir. Macroempatía es una rama del diseño que fomenta las actuaciones y prácticas empáticas así como las decisiones colaborativas globales. Macroempatía hace referencia a la necesidad de utilizar metodologías de diseño a los líderes mundiales de tal forma que las decisiones al mas alto nivel siempre consideren a las personas en primer lugar.

Visual SenseMaking. Claves metodológicas y aplicación práctica

Visual SenseMaking es la práctica de dar sentido a situaciones complejas mediante métodos y herramientas visuales que incluyen imágenes, diagramas, gráficos, charts, dibujos, etc. para convertir una situación compleja, abstracta, no definida, en otra comprensible y comunicable mediante la conceptualización y construcción de esquemas visuales universalmente reconocibles y asimilables.